Behind the Pass
Expert tips and industry insights for hospitality pros building, running, or dreaming up the next great restaurant.
The Hackney Club is Live. Here's Why That Matters.
The Hackney Club is live. Appetite's second neighbourhood club is here - connecting Hackney's independent restaurants, cafés and bars with the local diners who are ready to show up for them. Built on what we learned in Dalston, and designed to help independents build real local loyalty that lasts.
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The Dalston Club Worked. Here's What We Learned.
The Dalston Club started with a simple idea: people want to support the places around them. One month in, we’ve seen local venues showing support, diners rallying around their neighbourhood, and a new kind of local loyalty begin to take shape. Here’s what we learned.
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Stop Competing City-Wide. Start Winning Locally.
Most restaurant apps in London treat discovery like a free-for-all. Appetite is different. We help diners find great restaurants based on where they actually are - and help restaurants own their corner of the city. Built around neighbourhood clubs, starting in Dalston.
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Packed tables, powered by Appetite: using data to drive restaurant visits
Great food deserves to be recognised. And while tasty plates and a good vibe will get you some customers through the door, the smartest restaurants are now pairing that with real-time data to turn good weeks into great ones. That’s where we come in.
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How Papi turned £1 oysters into £33,000
How one smart, simple £1 oyster offer turned quiet tables into £33k of extra revenue - without discounting the brand or chasing deal-hunters.
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Growing Restaurant Loyalty Through Personalised Discovery
Why great hospitality is about more than food - and how Appetite helps restaurants turn memorable experiences into loyal, high-value customers through authentic recommendations and personal connections.
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