Behind the Pass
Expert tips and industry insights for hospitality pros building, running, or dreaming up the next great restaurant.
‘Tis the Season for Big Tables (and Bigger Bookings)
The festive season’s creeping up - and with it comes the group booking rush. Work parties. Friendsmas dinners. Family catch-ups. Good for business, sure. But also... chaos if you’re not ready.
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The New Appetite App: Simpler, Smarter, Built for Discovery
We’ve been listening. The Appetite app has had a makeover - and it’s all about making it easier for diners to discover your restaurant.
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We Asked Your Diners What They Want - Here’s How Appetite Helps You Give It to Them
We asked diners what they actually want right now. Here are the top five things - and how Appetite helps you deliver them.
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From Buzz to Bookings: The ROI Power of Appetite for Restaurants
How Gloria turned a quiet midweek service into a sellout with a simple, irresistible offer: unlimited tiramisu. The result? Full tables, happy diners, and a 3235% ROI. Proof that a clever, food-led experience can seriously pay off.
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Your Best Marketing Tool? The People Already At Your Tables
In a world of endless ads, viral TikToks and influencer partnerships, it’s easy to forget one simple truth: your best marketing tool is already sitting at your tables, menus in hand, phones in pocket.
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Exclusive offers, exceptional results: why limited-time deals still work
In an industry as competitive (and unpredictable) as hospitality, finding reliable ways to boost footfall, especially midweek, can feel impossible. Discount culture has its drawbacks, influencer hype doesn’t always convert, and generic offers often get lost in the noise. But one tactic we keep backing here at Appetite? The power of exclusive limited-time offers.
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