Behind the Pass
Expert tips and industry insights for hospitality pros building, running, or dreaming up the next great restaurant.
Stop Competing City-Wide. Start Winning Locally.
Most restaurant apps in London treat discovery like a free-for-all. Appetite is different. We help diners find great restaurants based on where they actually are - and help restaurants own their corner of the city. Built around neighbourhood clubs, starting in Dalston.
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What 400k+ Diner Interactions Really Means For Your Restaurant
400k+ diner interactions sounds impressive... but what does it mean for your restaurant? See how decision-stage visibility drives consideration and bookings.
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‘Tis the Season for Big Tables (and Bigger Bookings)
The festive season’s creeping up - and with it comes the group booking rush. Work parties. Friendsmas dinners. Family catch-ups. Good for business, sure. But also... chaos if you’re not ready.
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Your Best Marketing Tool? The People Already At Your Tables
In a world of endless ads, viral TikToks and influencer partnerships, it’s easy to forget one simple truth: your best marketing tool is already sitting at your tables, menus in hand, phones in pocket.
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Exclusive offers, exceptional results: why limited-time deals still work
In an industry as competitive (and unpredictable) as hospitality, finding reliable ways to boost footfall, especially midweek, can feel impossible. Discount culture has its drawbacks, influencer hype doesn’t always convert, and generic offers often get lost in the noise. But one tactic we keep backing here at Appetite? The power of exclusive limited-time offers.
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Why social media virality doesn’t always equal more bookings
It’s the restaurant world’s dream: a viral TikTok, a reel that racks up 10 million views, or a celebrity shoutout that sends followers flooding in. And while going viral can put a restaurant on the map, it doesn’t always translate into what really matters - full tables, loyal customers and a steady stream of bookings.
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