Behind the Pass
Expert tips and industry insights for hospitality pros building, running, or dreaming up the next great restaurant.
The Hackney Club is Live. Here's Why That Matters.
The Hackney Club is live. Appetite's second neighbourhood club is here - connecting Hackney's independent restaurants, cafés and bars with the local diners who are ready to show up for them. Built on what we learned in Dalston, and designed to help independents build real local loyalty that lasts.
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The Dalston Club Worked. Here's What We Learned.
The Dalston Club started with a simple idea: people want to support the places around them. One month in, we’ve seen local venues showing support, diners rallying around their neighbourhood, and a new kind of local loyalty begin to take shape. Here’s what we learned.
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Stop Competing City-Wide. Start Winning Locally.
Most restaurant apps in London treat discovery like a free-for-all. Appetite is different. We help diners find great restaurants based on where they actually are - and help restaurants own their corner of the city. Built around neighbourhood clubs, starting in Dalston.
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The New Word of Mouth: How Digital Discovery Drives Foot Traffic
Tired of sifting through paid posts to find a good meal? Appetite cuts through the noise with real, honest restaurant recs from genuine food lovers.
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From Buzz to Bookings: The ROI Power of Appetite for Restaurants
How Gloria turned a quiet midweek service into a sellout with a simple, irresistible offer: unlimited tiramisu. The result? Full tables, happy diners, and a 3235% ROI. Proof that a clever, food-led experience can seriously pay off.
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Your Best Marketing Tool? The People Already At Your Tables
In a world of endless ads, viral TikToks and influencer partnerships, it’s easy to forget one simple truth: your best marketing tool is already sitting at your tables, menus in hand, phones in pocket.
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