Behind the Pass
Expert tips and industry insights for hospitality pros building, running, or dreaming up the next great restaurant.
‘Tis the Season for Big Tables (and Bigger Bookings)
The festive season’s creeping up - and with it comes the group booking rush. Work parties. Friendsmas dinners. Family catch-ups. Good for business, sure. But also... chaos if you’re not ready.
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Game, Set, Matcha: How Rawlala used Appetite to serve a smash hit
How Rawlala used Appetite to turn a viral drink into real-world footfall - bringing in new customers and boosting spend per head, no gimmicks required.
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The New Appetite App: Simpler, Smarter, Built for Discovery
We’ve been listening. The Appetite app has had a makeover - and it’s all about making it easier for diners to discover your restaurant.
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Why social media virality doesn’t always equal more bookings
It’s the restaurant world’s dream: a viral TikTok, a reel that racks up 10 million views, or a celebrity shoutout that sends followers flooding in. And while going viral can put a restaurant on the map, it doesn’t always translate into what really matters - full tables, loyal customers and a steady stream of bookings.
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