Behind the Pass
Expert tips and industry insights for hospitality pros building, running, or dreaming up the next great restaurant.

The Dalston Club Worked. Here's What We Learned.
The Dalston Club started with a simple idea: people want to support the places around them. One month in, we’ve seen local venues showing support, diners rallying around their neighbourhood, and a new kind of local loyalty begin to take shape. Here’s what we learned.
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Stop Competing City-Wide. Start Winning Locally.
Most restaurant apps in London treat discovery like a free-for-all. Appetite is different. We help diners find great restaurants based on where they actually are - and help restaurants own their corner of the city. Built around neighbourhood clubs, starting in Dalston.
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What 400k+ Diner Interactions Really Means For Your Restaurant
400k+ diner interactions sounds impressive... but what does it mean for your restaurant? See how decision-stage visibility drives consideration and bookings.
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‘Tis the Season for Big Tables (and Bigger Bookings)
The festive season’s creeping up - and with it comes the group booking rush. Work parties. Friendsmas dinners. Family catch-ups. Good for business, sure. But also... chaos if you’re not ready.
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Game, Set, Matcha: How Rawlala used Appetite to serve a smash hit
How Rawlala used Appetite to turn a viral drink into real-world footfall - bringing in new customers and boosting spend per head, no gimmicks required.
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The New Appetite App: Simpler, Smarter, Built for Discovery
We’ve been listening. The Appetite app has had a makeover - and it’s all about making it easier for diners to discover your restaurant.
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