Behind the Pass
Expert tips and industry insights for hospitality pros building, running, or dreaming up the next great restaurant.
Packed tables, powered by Appetite: using data to drive restaurant visits
Great food deserves to be recognised. And while tasty plates and a good vibe will get you some customers through the door, the smartest restaurants are now pairing that with real-time data to turn good weeks into great ones. That’s where we come in.
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How Papi turned £1 oysters into £33,000
How one smart, simple £1 oyster offer turned quiet tables into £33k of extra revenue - without discounting the brand or chasing deal-hunters.
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Growing Restaurant Loyalty Through Personalised Discovery
Why great hospitality is about more than food - and how Appetite helps restaurants turn memorable experiences into loyal, high-value customers through authentic recommendations and personal connections.
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The New Word of Mouth: How Digital Discovery Drives Foot Traffic
Tired of sifting through paid posts to find a good meal? Appetite cuts through the noise with real, honest restaurant recs from genuine food lovers.
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From Buzz to Bookings: The ROI Power of Appetite for Restaurants
How Gloria turned a quiet midweek service into a sellout with a simple, irresistible offer: unlimited tiramisu. The result? Full tables, happy diners, and a 3235% ROI. Proof that a clever, food-led experience can seriously pay off.
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Your Best Marketing Tool? The People Already At Your Tables
In a world of endless ads, viral TikToks and influencer partnerships, it’s easy to forget one simple truth: your best marketing tool is already sitting at your tables, menus in hand, phones in pocket.
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