Behind the Pass
Expert tips and industry insights for hospitality pros building, running, or dreaming up the next great restaurant.

Growing Restaurant Loyalty Through Personalised Discovery
Why great hospitality is about more than food - and how Appetite helps restaurants turn memorable experiences into loyal, high-value customers through authentic recommendations and personal connections.
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The New Word of Mouth: How Digital Discovery Drives Foot Traffic
Tired of sifting through paid posts to find a good meal? Appetite cuts through the noise with real, honest restaurant recs from genuine food lovers.
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From Buzz to Bookings: The ROI Power of Appetite for Restaurants
How Gloria turned a quiet midweek service into a sellout with a simple, irresistible offer: unlimited tiramisu. The result? Full tables, happy diners, and a 3235% ROI. Proof that a clever, food-led experience can seriously pay off.
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Packed tables, powered by Appetite: using data to drive restaurant visits
Great food deserves to be recognised. And while tasty plates and a good vibe will get you some customers through the door, the smartest restaurants are now pairing that with real-time data to turn good weeks into great ones. That’s where we come in.
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Your Best Marketing Tool? The People Already At Your Tables
In a world of endless ads, viral TikToks and influencer partnerships, it’s easy to forget one simple truth: your best marketing tool is already sitting at your tables, menus in hand, phones in pocket.
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Exclusive offers, exceptional results: why limited-time deals still work
In an industry as competitive (and unpredictable) as hospitality, finding reliable ways to boost footfall, especially midweek, can feel impossible. Discount culture has its drawbacks, influencer hype doesn’t always convert, and generic offers often get lost in the noise. But one tactic we keep backing here at Appetite? The power of exclusive limited-time offers.
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