Here’s why:
We all hate missing out
The fear-of-missing-out remains one of the most powerful triggers in marketing. Limited-time offers tap into a basic instinct: if it’s rare, it must be worth having. Appetite users consistently respond to Drops that create a sense of urgency.
💡 40% of customers return to our partners after a Drop
They drive midweek trade without killing margins
One of the biggest challenges for restaurants is filling tables on Mondays to Wednesdays without cutting prices. Limited-time Drops create excitement and encourage diners to plan visits they might otherwise have delayed to the weekend.
Take Chet’s, Shepherd’s Bush, recent Test Kitchen Tuesdays - three off-menu plates for £25. Framed as an exclusive, not a discount, to protect the venue’s premium positioning.
They give you a reason to stay on diners’ radar
Limited-time offers aren’t just about sales - they’re about conversion. Appetite’s most successful partners use Drops as a regular drumbeat of activity that keeps their name front-of-mind with both loyal regulars and new diners. The best part? It doesn’t need to be complicated. A one-off dessert special, a new seasonal small plate, or a one-day drinks pairing can all work when positioned as exclusive and time-sensitive.
So, in a world of endless choice, giving diners a reason to act now still works. Limited-time Drops create buzz, drive bookings and give restaurants low-risk, high-reward way to test new menu items, boost midweek trade and re-engage their customer base.
At Appetite, we’ve built our platform around this principle.
