Behind the Pass
Expert tips and industry insights for hospitality pros building, running, or dreaming up the next great restaurant.

‘Tis the Season for Big Tables (and Bigger Bookings)
The festive season’s creeping up - and with it comes the group booking rush. Work parties. Friendsmas dinners. Family catch-ups. Good for business, sure. But also... chaos if you’re not ready.
Read article

The New Appetite App: Simpler, Smarter, Built for Discovery
We’ve been listening. The Appetite app has had a makeover - and it’s all about making it easier for diners to discover your restaurant.
Read article

We Asked Your Diners What They Want - Here’s How Appetite Helps You Give It to Them
We asked diners what they actually want right now. Here are the top five things - and how Appetite helps you deliver them.
Read article

How Papi turned £1 oysters into £33,000
How one smart, simple £1 oyster offer turned quiet tables into £33k of extra revenue - without discounting the brand or chasing deal-hunters.
Read article

Growing Restaurant Loyalty Through Personalised Discovery
Why great hospitality is about more than food - and how Appetite helps restaurants turn memorable experiences into loyal, high-value customers through authentic recommendations and personal connections.
Read article

The New Word of Mouth: How Digital Discovery Drives Foot Traffic
Tired of sifting through paid posts to find a good meal? Appetite cuts through the noise with real, honest restaurant recs from genuine food lovers.
Read article