Behind the Pass
Expert tips and industry insights for hospitality pros building, running, or dreaming up the next great restaurant.
Growing Restaurant Loyalty Through Personalised Discovery
Why great hospitality is about more than food - and how Appetite helps restaurants turn memorable experiences into loyal, high-value customers through authentic recommendations and personal connections.
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The New Word of Mouth: How Digital Discovery Drives Foot Traffic
Tired of sifting through paid posts to find a good meal? Appetite cuts through the noise with real, honest restaurant recs from genuine food lovers.
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From Buzz to Bookings: The ROI Power of Appetite for Restaurants
How Gloria turned a quiet midweek service into a sellout with a simple, irresistible offer: unlimited tiramisu. The result? Full tables, happy diners, and a 3235% ROI. Proof that a clever, food-led experience can seriously pay off.
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Why social media virality doesn’t always equal more bookings
It’s the restaurant world’s dream: a viral TikTok, a reel that racks up 10 million views, or a celebrity shoutout that sends followers flooding in. And while going viral can put a restaurant on the map, it doesn’t always translate into what really matters - full tables, loyal customers and a steady stream of bookings.
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