Behind the Pass
Expert tips and industry insights for hospitality pros building, running, or dreaming up the next great restaurant.
Stop Competing City-Wide. Start Winning Locally.
Most restaurant apps in London treat discovery like a free-for-all. Appetite is different. We help diners find great restaurants based on where they actually are - and help restaurants own their corner of the city. Built around neighbourhood clubs, starting in Dalston.
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What 400k+ Diner Interactions Really Means For Your Restaurant
400k+ diner interactions sounds impressive... but what does it mean for your restaurant? See how decision-stage visibility drives consideration and bookings.
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‘Tis the Season for Big Tables (and Bigger Bookings)
The festive season’s creeping up - and with it comes the group booking rush. Work parties. Friendsmas dinners. Family catch-ups. Good for business, sure. But also... chaos if you’re not ready.
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Digital Discovery: Reaching Diners Who Don’t Know Your Restaurant Exists Yet
From Yellow Pages to TikTok, discovery has changed. Here’s why diners now find their next favourite restaurant on Appetite — and how you can be part of it.
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Packed tables, powered by Appetite: using data to drive restaurant visits
Great food deserves to be recognised. And while tasty plates and a good vibe will get you some customers through the door, the smartest restaurants are now pairing that with real-time data to turn good weeks into great ones. That’s where we come in.
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How Papi turned £1 oysters into £33,000
How one smart, simple £1 oyster offer turned quiet tables into £33k of extra revenue - without discounting the brand or chasing deal-hunters.
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