You’ve prepped the kitchen, the team’s ready - and there’s a tumbleweed rolling through the restaurant... Unfortunately, a lot of restaurants have been there.
At Appetite we asked ourselves: what’s an operationally simple, fun way to get bums on seats between Monday and Friday without discounting a restaurant's soul away?
For Gloria, the answer was obvious. If you know Gloria, you know their tiramisu. It’s iconic. And let’s be honest - everyone loves a midweek pick-me-up.
So we teamed up to launch a little off-peak treat: unlimited tiramisu. Buy a main and a side, and you can eat as much of the good stuff as you fancy. No catches. No gimmicks. Pure espresso-fuelled joy.
And it worked. Tables filled up, word spread fast, and with a £25 minimum spend baked into the T&Cs, the ROI soured - 3235.56% to be precise.
Turns out, a simple, food-led hook paired with Appetite’s hungry community is a winning combination. Not every Drop needs to be complicated. Sometimes it’s as easy as endless dessert.
