You’ve nailed the seasonal special. The sun’s out. And you’ve just batch-prepped enough strawberry matcha to hydrate Shoreditch twice over. But what happens when the hype stays locked inside your Instagram bubble?
That’s where Appetite comes in. We teamed up with Rawlala to get their limited-edition Strawberry Matcha into new hands - and help them reach the kind of crowd that wouldn’t usually wander down by chance. One Drop, pushed to Appetite’s audience of curious Londoners looking for something good right now.
Why it worked:
Viral product. Iconic moment.
Strawberry Matcha was already doing the rounds online, and Rawlala’s version hit all the right notes - photogenic, familiar, and bang on trend. Appetite gave it a spotlight (and a sense of urgency).
Simple offer = stronger uptake
No weird timings. No complicated spend requirements. Just: show your app, get the drink. Simplicity works. Especially when the product is something people would have paid for anyway.
Marketing in your pocket
Within days, 22 drinks were snapped up - and almost every single one was by a new customer. Even better? 70% of them bought a pastry or snack alongside the drink. More eyeballs, more footfall, more spend per head.
“Working with Appetite has been such a brilliant experience. It’s a platform that truly brings in a new kind of customer—people who might never have discovered Rawlala otherwise. The Drops are always exciting to run, and it’s been a really effective way for us to grow brand awareness and drive sales beyond our usual channels. We're always excited for the next one!”
— Rachel, Rawlala Founder