Insights

Packed tables, powered by Appetite: using data to drive restaurant visits

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Busy, packed table full of diners eating food
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Great food deserves to be recognised. And while tasty plates and a good vibe will get you some customers through the door, the smartest restaurants are now pairing that with real-time data to turn good weeks into great ones. That’s where we come in.

Appetite isn’t just about helping diners discover new spots - it’s a powerful tool for our restaurant partners to boost footfall, fill quiet times, and encourage customer loyalty. Here’s how Appetite’s data-driven approach is helping venues stay packed, profitable, and ahead of the curve.  

Turning Insights into Action

Appetite tracks how, when, and where diners are saving, sharing and booking restaurants. We use this data to identify trends in real-time, whether it’s a spike in lunchtime bookings in Soho or a demand for gluten-free brunch spots in East London.

For our partners, this means smarter, faster decision-making. Want to push a new pre-theatre menu or promote a last-minute offer? Appetite pinpoints the best time to go-live and the right crowd to target. 

💡 295k+ app interactions with restaurant profiles

Attracting New Customers (The Ones You Actually Want)

Generic discounts might fill tables, but they don’t always bring the right crowd. Appetite’s audience is actively searching for places to eat every. single. day. Our insight into where our users want to try ,coupled with our targeted marketing means you can reach the diners you want, whether that’s late-night cocktail fans, gluten-free pizza lovers, or couples hunting for a first-date spot. 

Building Loyalty Beyond The First Visit

It’s one thing to get them through the door, another to keep them coming back. Not only does Appetite let diners track and share every memorable experience for them to look back on, but these written reviews will become powerful word-of-mouth marketing for the rest of the Appetite community to see.

Boosting Spend Per Head 

By tapping into Appetite’s insights, restaurant partners can optimise menus, pricing and promotions to increase average spend per guest.

Whether it’s highlighting popular small plates, pairing offers with bestselling drinks or upselling during key dining windows - our data shows you what works, and when. 

Hungry for more?

If you’re a venue looking to fill your tables and reach the right crowd, Appetite can help. Get in touch now.
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