Let’s be honest: the last couple of years haven’t been easy for diners or restaurants. The cost of living crisis has squeezed wallets, and a loneliness epidemic has made socialising more important than ever. People still want to eat out - but they’re pickier about how, when, and where they spend their money.
We asked diners what they actually want right now. Here are the top five things - and how Appetite helps you deliver.
1. Value
Diners don’t just want cheap - they want worth it. Appetite gives them access to exclusive perks, so they feel like they’re winning while you keep control of your brand and margins.
2. Connection
In a time when people crave connection, restaurants aren’t just for meals - they’re for memories. Appetite makes it simple for diners to share them. Diners use Appetite to discover spots they can bring their friends to, swap recs, and save memories of the places they loved. Because good taste is worth sharing.
3. Ease
Choice fatigue is real. A constant stream of TikTok viral spots (most of them overhyped) and endless Google results leaves diners overwhelmed. Appetite cuts through the clutter and makes it easier than ever for diners to find their next favourite spot.
4. Trust
Fake influencer reviews? Diners are over them. Appetite is built on community-driven recommendations, real offers, and word-of-mouth sharing. So Restaurants can shine for what they actually do best - and build a loyal crowd that keeps coming back, no paycheck paid posts required.
5. Discovery
Even when money’s tight, diners still want something new. Appetite is designed for discovery - helping people find hidden gems, local favourites, and their next go-to spot. That’s great for them, and even better for you.