Once upon a time, being “discoverable” meant making sure your name was in the Yellow Pages. If you weren’t in the book, you didn’t exist.
Then came Google - diners searched “best pizza near me” and whoever had the best SEO (or biggest ad budget) got seen. The problem? Everyone’s competing for the same few spots.
Fast forward to Instagram and TikTok - the ‘curated era’, if you will. Diners swipe through styled, filtered feeds where trends change overnight. Great for hype, but fickle and fleeting A million likes doesn’t guarantee bookings - what restaurants need is discovery that lasts.
And now? We’re in a new era: Appetite
Unlike search engines and social feeds, Appetite is built for discovery:
- Cutting through the clutter - unlike social media, where restaurants get lost in endless content.
- Diners are already in discovery mode - users come to Appetite ready to book, eat, and spend. Ready to find their new fav.
- Community-driven trust - diners believe in recommendations, because they are real people giving real recs
This is what that means for restaurants:
- Reach beyond your regulars - diners who don’t know you exist yet, but should (and will).
- Bums on seats - not just weekends, but off-peak hours too.
- Turn discovery into loyalty - Appetite helps make “first visit” into “see ya next week.”
Discovery has always been the name of the game. It was once yellow pages. Then google. Then social media…
But diners are now discovering on Appetite. Let them discover YOU.
