With new restaurants and cafés opening in London almost daily, it’s tough to keep up – and even tougher to know which ones are actually worth your time. Social media should help, but with #ad, #pr and #paid tagged on every other post, how can you tell what’s genuinely great from what’s just getting paid to be seen?
That’s where Appetite comes in. We're here to cut through the noise and bring you real recommendations from real food lovers. Each week, we spotlight the newest openings and share what makes them worth checking out – so you’re always in the know (and ready to impress your friends).
Social media has undeniably helped uncover hidden gems, giving local spots a global stage. But when it’s driven by algorithms and sponsorships, it’s easy to lose trust. That’s why voices like Keith Lee or Aton of Food stand out – they care about what they’re eating and aren’t afraid to say when something’s not up to par. But not every review is that honest – and that’s exactly why we exist.
At Appetite, we believe in a foodie-powered community. The best spots, according to people who actually love good food – not algorithms, not ads. We don’t want to be the authority. We want to give that power to you – and we do.
For restaurants, Appetite Premium is your way in. Put your spot in front of a massive community of high-intent diners who genuinely want to discover their next favourite meal. It’s a natural, authentic way to connect with people who will love what you serve.
