What does it take to fill tables fast - without slashing prices or selling your soul to the algorithm?
For Papi, a modern neighbourhood spot in the heart of London Fields, the answer was refreshingly simple: £1 oysters. One weeknight-only Drop, one low-effort setup, and one very hungry community of diners on Appetite.
The result? Roughly £1,000+ in additional revenue in just over three weeks - from 55 extra covers who otherwise wouldn’t have walked through the door. Campaigns like this could add around £33,000 in extra top-line revenue over a year, all driven by a single food-led offer that felt exciting, not cheap.
And the cost? Just £14.99 - the monthly price of Appetite Premium. That’s an ROI of over 5,500%.
The Drop: Simple, slick, and spot on
Oysters are already part of the Papi DNA - high-quality, seasonal, and a little bit indulgent. But offering them at just £1 apiece when booked through Appetite added a layer of fun, urgency and exclusivity that’s hard to resist.
No clunky voucher codes. No hidden spend requirements. Just a food-led incentive that felt exciting for diners and effortless for the team.
Why it worked
1. Location meets intent
Papi is the kind of place Appetite users love - creative, quality-led, and quietly cool. The Drop gave those users a nudge to finally make that booking they’d been eyeing.
2. Appetite’s community is different
These aren’t deal-hunters or last-minute cancellers. Appetite users are high-intent, experience-first diners who actively discover and share great spots - the kind of people who turn one good meal into two, three, four.
3. Clear, measurable ROI
Unlike traditional marketing spend, where attribution is murky at best, Appetite lets restaurants track real-world bookings tied directly to campaigns. The results here speak for themselves.
More than just a cover count
Great restaurants don’t want to rely on gimmicks. And they shouldn’t have to.
Papi’s Drop worked because it felt true to who they are: fun, ingredient-focused, and never trying too hard. Appetite simply plugged that into a community of food lovers who were already looking for their next great dining experience.
So, what’s the takeaway?
Sometimes the smartest marketing move is the simplest one. One well-timed, well-executed campaign - no heavy lifting, no loss leaders - can turn a quiet few weeks into serious long-term revenue.
And Appetite makes that not only possible, but easy.
