Behind the Pass
Expert tips and industry insights for hospitality pros building, running, or dreaming up the next great restaurant.
The Hackney Club is Live. Here's Why That Matters.
The Hackney Club is live. Appetite's second neighbourhood club is here - connecting Hackney's independent restaurants, cafés and bars with the local diners who are ready to show up for them. Built on what we learned in Dalston, and designed to help independents build real local loyalty that lasts.
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The Dalston Club Worked. Here's What We Learned.
The Dalston Club started with a simple idea: people want to support the places around them. One month in, we’ve seen local venues showing support, diners rallying around their neighbourhood, and a new kind of local loyalty begin to take shape. Here’s what we learned.
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Stop Competing City-Wide. Start Winning Locally.
Most restaurant apps in London treat discovery like a free-for-all. Appetite is different. We help diners find great restaurants based on where they actually are - and help restaurants own their corner of the city. Built around neighbourhood clubs, starting in Dalston.
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Exclusive offers, exceptional results: why limited-time deals still work
In an industry as competitive (and unpredictable) as hospitality, finding reliable ways to boost footfall, especially midweek, can feel impossible. Discount culture has its drawbacks, influencer hype doesn’t always convert, and generic offers often get lost in the noise. But one tactic we keep backing here at Appetite? The power of exclusive limited-time offers.
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Why social media virality doesn’t always equal more bookings
It’s the restaurant world’s dream: a viral TikTok, a reel that racks up 10 million views, or a celebrity shoutout that sends followers flooding in. And while going viral can put a restaurant on the map, it doesn’t always translate into what really matters - full tables, loyal customers and a steady stream of bookings.
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